Stylescapes help bridge the gap between what the client’s looking for and what the design team’s thinking. When it comes to pitching the visual concepts, balance is necessary. On one hand, you don't want to overwhelm clients with options and make their decision harder. On the other, you don't want to come with too few options and leave them feeling lost.

Clients don't always know how to express what they are looking for when it comes to visual concepts. For Josh and Crysten Hamilton, they want a visual brand identity that reflects their welcoming personalities, fun-flavored craft beers, and a sense of rich heritage. These qualities are baked into each one of the five Stylescapes the designers created, and it’s up to Josh and Crysten to choose which Stylescape hits the nail on the head.

In episode 5 of Building a Brand, Creative Director Matthew Encina and Digital Director Ben Burns drive up to Rancho Cucamonga, CA to present the design team's five Stylescapes to the Hamilton's. Ben and Matthew hope to get approval on one of the Stylescape directions so they can go back to the team and start designing the brand identity for Hamilton Family Brewery.