“Building a Brand” takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace.

In this series, we'll give you a behind the scenes look at the branding process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch to the public.

In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.

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Would you like Matthew Encina and Ben Burns to speak at a local event near you? Want to have them come out for an in-person screening or workshop? For all business inquiries, email us at hello@buildingabrandshow.com

Season 1 Episode pages

Season 1 Episode pages

Meet the design team

Matthew Encina

Matthew Encina has been a creative professional for over 15 years, working in the fields of advertising, motion design, brand strategy, and content creation.

As an online educator, Matthew has authored courses and products to help creatives learn relevant skills to level up in their careers. He’s also a regular content contributor to The Futur, where he teaches about freelancing, pitching ideas, productivity, design fundamentals, and how to make it as a creative professional.

Beyond the digital screen, Matthew has spoken at TEDx and various international conferences about his experiences in the industry, and how to live a fulfilling creative life.

@matthewencina
matthewencina.com

Ben Burns

Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience.  As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.

He received his BA in Media Arts with a focus on New Media from the University of South Carolina and a Masters Certificate in Cyber Security from Armstrong Atlantic University. Since then, Ben has enjoyed working with brands like DreamWorks, Paramount Pictures, AMC, TBS, (Olympic) Team USA, Laika, and Hyatt among several exciting startups.

Ben is a veteran, serving five years in the Army National Guard, earning the rank of Sergeant. In a brief intermission from the creative sphere, he also spent a few years chasing drug dealers as a decorated Narcotics Agent with a multi-jurisdictional narcotics agency.

@benburns
mrbenburns.com

Ben Burns

Ben Burns is a brand strategist, an award-winning designer, and an expert in user experience.  As the Digital Director of Blind, he oversees the intersection of design and technology in all client work.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.

He received his BA in Media Arts with a focus on New Media from the University of South Carolina and a Masters Certificate in Cyber Security from Armstrong Atlantic University. Since then, Ben has enjoyed working with brands like DreamWorks, Paramount Pictures, AMC, TBS, (Olympic) Team USA, Laika, and Hyatt among several exciting startups.

Ben is a veteran, serving five years in the Army National Guard, earning the rank of Sergeant. In a brief intermission from the creative sphere, he also spent a few years chasing drug dealers as a decorated Narcotics Agent with a multi-jurisdictional narcotics agency.

@benburns
mrbenburns.com

Meet the Hamiltons

Hamilton Family Brewery was born in a backyard. A passionate home-brewer, Josh Hamilton, worked as a landscaper by day and perfected his brewing technique by night in the home he shared with his wife, Crysten and their two children.

It soon became clear that the beer was meant for bigger and better things than their backyard. So Josh and Crysten decided to sell their home – and everything in it – and move in with in-laws in order to fund the opening of Hamilton Family Brewery.

After five years and a third kid, their risk paid off: Rancho Cucamonga’s first craft brewery continues to grow and thrive.

@hamiltonfamilybrewery
hamiltonfamilybrewery.com

That's a Wrap!

The first season of Building A Brand was an incredible adventure! Right now, we're focusing on building this website to grow (more to come soon), planning for a possible new season, and booking speaking events and local screenings. The best way to stay in touch? Sign up for our newsletter above, to continue to follow the journey of this show.